As announced a few weeks ago, Sphinn has now changed its name and format and is now Marketing Land, a full editorial site with news, information and advice related to all aspects of online marketing. You can continue to browse the Sphinn archives, but we invite you to join us for original news and information at MarketingLand.com. Thank you to all our Sphinn community members and volunteer editors for being part of this site over the past few years!

How To Get A Link From A Blogger

Creativity pays dividends :.)

Infographic: SEO Salary Guide

This infographic from Onward Searth details the salary ranges and top 20 SEO markets in the US.

Extreme Link Prospecting With SEOQuake

Link prospecting is definitely one of the most critical parts of targeted link building, as this is the process that initiates your campaign?s goals, specifically in acquiring valuable links from high quality and relevant websites.

How Images Can Boost Your Conversion Rate

People hardly buy anything without seeing it. Usually they also want to touch it, hold it and take it for a spin. You really can?t do those things online (unless it?s web based software). So to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics.

Red-Headed SEO Stranger: My Interview With Matthew Brown

Where I get Matt to open up on the relationship between SEO and PPC.

18 Tools to Speed Up Link Building

Link building is full of time consuming, repetitive tasks. I?ve written once before about humanistic scaling, which works great as a strategic approach to link building, but ultimately, there will always be a degree of heavy lifting that requires someone to sit down and work through a bunch of repetitive tasks.

Are You Trusted by Google?

Are you a robot? A spammer? A sock puppet? A trusted author and content developer? A trusted agent in the eyes of Google?

My 10 years of blogging: Reflections, Lessons & Some Stats Too

Ten years is a long time. Sometimes it is so long that one forgets a lot more than one remembers ? like the fact that it I have been blogging for a decade. I would have totally forgotten about the amount of time that has passed, had it not been for (what else) a blog post from Fred Wilson, one of the more engaging and rigorous bloggers on the web. It just so happens he is a venture capitalist, but he would be a great blogger without the VC tag as well.

The Meta Description Tag

Have you written off the meta description tag? Don't. The meta description matters, just not the way you think it does.

6 Steps to Making Your Infographic Work

SEOgadget's Oli Archibald discusses a methodology to reduce teh risk associated with infographics based linkbuilding.

Guide to Link Building for Ecommerce

Linda Bustos shares a bunch of link building ideas (often with real world examples) for e-commerce sites.

How to steal some (not provided) data back from Google

Great Google Analytics Hack for (not provided) traffic!

How to Track Calls from Mobile Pages using Event Tracking

Good tip to capture mobile landing page click-to-call events in Google Analytics. A quick aside: One could also use the "tel:" microformat in an anchor to accomplish a similar goal.

When Your Social Media Marketing Is A Facade

Adam Singer takes a look at a common problem: Companies presenting themselves as socially adept when they're really not.